Cause Marketing

What is cause marketing?

Cause Marketing ties a company and/or its product to an issue or cause with a goal to improve sales and corporate image while providing benefits to the cause.

Benefits for the Organization

Partnering with The Children's Hospital of Philadelphia will not only benefit your organization and its employees, but also your customers, clients and investors.  According to the 2007 Cone Evolution Study:

• 83% of Americans are likely or somewhat likely to switch from one brand to another if the other brand is associated with a cause if price and quality are equal
• 92% of Americans have a more positive image of a company that supports a cause they care about
• 77% of Americans say company’s commitment is important when they decide where to work.

Our Commitment to Our Partners

We will work with you to create and activate a program that meets your needs and the needs of your customers, clients and employees

Why partner with CHOP?

• Ranked the #1 children’s hospital six consecutive years by U.S. News & World Report
• Conducts more than 1,500 active research studies, the most of any pediatric facility
• Treats more children with cancer than any other general pediatric hospital in the country
• Treats 24,000 inpatients, 76,000 emergency visits and 1 million outpatients each year from all 50 states and 46 countries so many of your clients/customers are likely to have been effected by the work at CHOP
• History of innovations, including the closed incubator for newborns; the balloon catheter; and the first vaccines for mumps, whooping cough, influenza and rotavirus

Click here to view our active promotions.  For more information, please contact Maureen Mason, Director of Cause Marketing and Community Fundraising at 215-590-6795.